5 Different Lead Generation Tactics: Which is Right for Your Business?

Leads, leads, leads – that’s what the marketers want!

According to the SEO experts at HubSpot Development Agency, six out of ten marketers rank generating new business leads as their top priority. An overwhelming 61% of companies are singing the same tune – crafting a knockout lead generation plan is their number one goal.

See, nowadays, people have developed super senses – they can sniff out old-school lead-generation tactics from a mile away. If your message doesn’t resonate or feel relevant to what they need, they’ll hit the back button in a heartbeat.

But fret not – we’ve got you covered!

In this post, we’ll share five terrific lead-generation strategies. These tactics will fuel curiosity about your brand in a big way, bringing in a steady stream of leads to your pipeline.

What Is a Lead Generation Tactic?

A lead generation tactic is any strategy or action used to attract customers and get them pumped about your business! You want as many people as possible to hear about your amazing company and everything awesome you have to offer.

Your lead generation tactic may include posting catchy ads on social media platforms like Instagram that really grab people’s attention.

Include a call to action for users to enter their email so you can tell them more about how you’re changing the game. Each new subscriber means more potential customers learning why your business is a valuable resource. Every time someone enters their address, you collect quality leads and build your list of potential customers.

5 Clever Lead Generation Tactics That Work

Here are some battle-tested lead-generation tactics to use for your business.

1. Use Discounts & Coupons

Want to attract a multitude of quality leads? Sprinkle in some serious cash-saving deals and codes. But here’s the secret sauce – make your offers too good to pass up.

Forget about the usual “5% off on all items” pitch. We’re talking about meaningful discounts that grab attention! People love a good deal, so don’t be afraid to really sweeten the pot! Offer your biggest savings yet with limited-time coupon codes they can’t resist.

Get creative with exclusive VIP perks, too. You’ll have prospects begging to sign up. So don’t hold back – unleash those jaw-dropping discounts and watch the leads come running to take advantage of your awesome offers.

2. Buy Leads

Purchasing prospects is a speedy and hassle-free way to expand your enterprise. 

If your business is new and you’re yet to establish a loyal base of customers, buying sales prospects can place you in the same league as the top players in your industry.

Savvy business owners, particularly real estate agents, utilize real estate lead generation companies to acquire sales leads. If you’re in real estate and want to generate new leads, a lead generation agency can come in handy.

These companies generate free and pay-per-click prospects and then nurture them through behavior-driven follow-ups, allowing you to focus on other revenue-generating tasks.

3. Leverage Social Media

Social media is the best way to connect with customers and generate exciting new leads! Platforms like Facebook, Twitter, LinkedIn, TikTok, and Instagram give you opportunities to showcase your brand and expertise.

So, how do you use social media for leads? Post engaging content to start meaningful conversations with people interested in your products or services. Share tips, stories, photos, and videos that provide value without being salesy.

Running targeted ads is also a smart strategy. Promote your best posts to new audiences with similar interests. When you consistently deliver useful information, people will want to do business with you. Leverage these platforms to the fullest, so your leads and success can multiply!

4. Create an Incentive-Based Referral System

Referral marketing taps into the power of word-of-mouth! It’s about using your happiest customers to spread the word about your awesome business. The goal is to motivate people to tell their friends, family, and coworkers to check you out.

One way to encourage word-of-mouth advertising is through an incentive-based referral system. Offer rewards like discounts or special perks for anyone who refers new customers. People love a good deal, so this gets them excited to share the wealth!

The best part is that referred customers are more likely to buy since a friend recommended it. They already trust the source. So, by leveraging word-of-mouth, you can reach a huge group of potential new clients who feel good about doing business with you, thanks to a personal recommendation. It’s a win-win that will boost your business through the power of people!

5. Use Paid Search

Want to get on your prospects’ radar the easy way? Opt for paid advertising!

By purchasing keywords on search engines, you have direct control over how people find you online. When searchers are looking for solutions, your ad can provide the answer they want.

It’s called pay-per-click for a reason – you only pay when someone actually wants more information from your listing. Isn’t that a fun way to get new leads? PPC opens up a world of qualified prospects actively searching for what you offer.

Wrapping Up

And there you have it, 5 proven lead generation tactics you could use to drive a steady stream of leads for your business. This list is by means exhaustive. Other strategies worth your time include optimizing your landing pages, hosting webinars, and delivering high value content.