AI Video Editor Tools To Create Corporate Videos In 2024

Branded or corporate videos have many uses. They can be an essential part of establishing a structured work environment, aside from using efficient tools that keep processes and time tracking in place. They can also help to promote your business. For example, corporate videos that explain how products work can reel in up to $48 million in revenue.

In theory, they should be fairly simple to create but can take time to develop considering that you’ll have to gather resources for production. Fortunately, there are AI video editing tools to help speed up this process for you. Read on to discover how to create effective corporate videos for your business with AI-powered software.

What do corporate videos cover?

Corporate videos are a broad category and can cover a wide range of content. It can depend on the goals and needs of your business. Topics, formats, styles, and messaging can vary greatly.

Here are some of the common types of corporate videos.

Training and instructional videos
This is one of the most recognized types of corporate video content. The target audience in this instance is employees to equip them with the right training and education for upskilling or onboarding needs.
Internal communication videos
When there are company-wide announcements, events, and general communications, sometimes videos are necessary. They can include messages from leadership, urgent updates, and other vital information on changes or initiatives for the business.
Company profile videos
Company profile videos can be used for internal purposes, press launches, or the company website. For this type of content, it’s important to share your mission, values, history, and who’s on the team. The audience watching should be able to get a good idea of the company’s culture and ethos.
Product demonstrations and explainers
Product demonstrations are a good way to promote the business’s products. They showcase its features, benefits, and ultimately its relevance to the audience. They’re a great way to get potential customers interested by delivering the value of your offerings.
Testimonial and case studies
Testimonials and case studies are another way to promote your brand as one that is trustworthy, valuable, and credible. These types of videos feature real-life scenarios of successful projects and sentiments from satisfied customers.

The benefits of creating corporate videos

Corporate videos are a dynamic and versatile tool that can significantly benefit a company. This type of media is a flexible tool that can be used for employee engagement and upskilling, internal and press communication, business marketing, and overall brand strategy.

Investing the time and resources to produce these videos can prove to impact your business greatly. These are some of the benefits of building your corporate content.

Enhanced brand awareness
Corporate videos help in building and enhancing brand awareness. With the right video editing and content, you can attract potential clients, collaborators, and partners. What’s most important in video creation is that you are able to effectively portray the company’s values, mission, and services.
Effective communication
Like any other piece of consumable content, communication is key. When you create videos, whether it’s with traditional video editing tools or AI tools, a well-executed video offers information in an engaging and easily understandable way. This inform employees, for example, of the necessary company policies or procedures.
Increased online presence
In the digital age, having a strong online presence is crucial. Corporate videos, that can be about the company’s history, culture, and values, can be shared across various online platforms. Social media, websites, and email marketing campaigns are great avenues for increasing the company’s visibility and reach.
Boosts engagement
Videos are more engaging than text and still images. In Wyzowl’s Video Marketing Statistics 2024, 87% of marketers shared creating video content has helped them increase leads. These types of content can capture the viewer’s attention and drive engagement as long as the message is clear and easy to digest within the first few seconds.
Cost-effective marketing
While ultimately, creating videos demands investment for resources and tools, corporate videos are a cost-effective marketing tool in the long run. They can be re-edited and reused for multiple platforms and used over an extended period.
Boosts conversion rates
Corporate videos can lead to increased conversion rates for measurable results. Including a video on a landing page, for example, can significantly increase conversions by providing visitors with an immediate and engaging overview of the product or service.

The best AI video editors for corporate content

When you’re ready to invest in a video editing tool, it’s important to work with one that can save you time and speed up your workflow instead of slowing it down. This is where an AI video editor can help. You won’t need to spend more on extra resources and training when most of these advanced video editors are intuitive and offer multiple features that make the video creation process a breeze.

These are some of the best AI video editing tools in the industry today.

Movavi Video Editor

Movavi Video Editor is a free, no-watermark video editor. Its user-friendly interface makes it an easy choice for beginners or those who have no prior experience in creating videos. It also offers a variety of basic and advanced tools to help streamline the video editing process so that you can create content in less than 5 minutes.

Best features

AI tools for motion tracking and background removal for easy editing
Instant background noise removal for video footage with unwanted sound

Pros

Beginner-friendly interface, minimizing the chance of a learning curve
Wide range of stock videos and photos, eliminating the extra cost of sourcing
Audio editing tools for adding voiceovers, background music, and more
Multiple plans that offer a range of features depending on your needs

Cons

Limited customization on effects and transitions

Veed.io

Veed.io is an AI-powered video editor that features a few more advanced capabilities. Aside from editing videos, you can use it for video generation when you’re short on time for shooting. This means, you can create talking headvideos with AI avatars, produce AI-made images, and voiceovers.

Best features

AI avatar generation for onboarding and informational videos
AI voiceover and image generation

Pros

Cloud-based platform, saving you hardware space
Collaborative features that allow for simultaneous editors in one project

Cons

Internet dependence may be challenging with unstable connections
Limited features on the free version

Runway

Runway combines the best of photo and video generation capabilities. They have Gen-1 and Gen-2, dedicated to photo and video respectively. As a text-based AI video generator, you can prompt the kind of content you need, automate tasks, or customize videos however you need.

Best features

Magically remove objects or backgrounds from videos
Image and video upscaling for better quality control

Pros

Real-time collaboration capabilities for better collaboration
Cloud-based so you can create, store, and export direct from the site

Cons

Learning curve when it comes to prompting and video editing
Limited traditional video editing features

Pictory

Pictory offers a suite of capabilities that range from AI video editing tools, script- and copywriting features. It’s another text-based AI video editor as well, which can prove especially helpful for turning instructions into videos when you want to keep your information engaging.

Best features

Generate videos with text prompts
Source footage with keywords from transcriptions

Pros

Automate voiceovers in a variety of languages and accents
Access royalty-free media in just a few clicks

Cons

Limited advanced video editing features
Subscription-based pricing instead of a one-time purchase

Deepbrain AI

DeepBrain AI, formerly known as MoneyBrain, specializes in AI video generation with synthetic media, particularly AI avatars. It leverages advanced artificial intelligence technologies to generate lifelike virtual human avatars that can be used for various applications, such as educational instructors and virtual anchors.

Best features

Generate AI avatars for education, customer service, and news

Pros

Realistic AI avatars for a lifelike video experience

Cons

Dependence on AI, which might have limitations on versatility
Ethical and privacy considerations using purely AI content

How to make effective corporate videos for your brand?

Creating effective corporate videos for your brand involves several key steps and considerations. Here’s a quick guide to help you through the process:

Define the purpose and audience
Defining the intention of your video will also help you identify the kind of features you need in an AI video editor. Determine as well who you’re speaking to, if it’s for internal communications, will you be speaking to employees or stakeholders?
Develop a clear message
The challenge in video creation is ensuring your message gets across clearly. Cover one topic to keep the audience focused on what you’re trying to share.
Create a script and storyboard
The complexity of the video will dictate whether you also need a storyboard. There is AI video editing software that can help you write scripts and develop storyboards which can guide the video creation process.
Incorporate branding elements
Corporate videos need to remind your audience about the brand. Use the relevant brand colors, logos, and other design elements for better recall.
Feature real people and stories
While there are AI avatars to help with limited resources, there is also value in using video footage with real people like employees and customers to add a more authentic and relatable aspect to your video.
Keep it engaging
Use engaging visuals, compelling narratives, and a dynamic pace to keep the audience interested. Some video editors offer filler-word removals to help with repetitive words that might distract from the message.
Include a Call-to-Action (CTA)
CTAs are valuable in videos. This states what you want your audience to take away after viewing your content. Is it to kickstart plans, or sign up for a newsletter?
Optimize for different platforms
There are many platforms you can share your content. Each social media platform for example will have different requirements. Customize your video’s format, length, and style accordingly.

Creating corporate videos

In the rapidly evolving world of corporate communication, AI video editing tools have emerged as a game-changer, revolutionizing the way businesses create and share videos. They enable companies to produce high-quality, engaging videos that effectively communicate their message, whether it’s for training, internal communication, brand promotion, or customer engagement.