Captivate and Convert: Leveraging Animated Videos for Business Success

The world has gone digital and social media is the new face of marketing. As a result, businesses are looking for ways to get their brand in front of potential customers and increase engagement online. In this article we will explore how animated videos can be used to enhance business success and help you leverage them for optimal ROI.

The role of animated videos in business success

Animated videos are a powerful tool for businesses of all sizes, from small startups to large corporations. Animated videos for business have the ability to engage audiences and enhance brand awareness by building trust between the business and their customers.

Animation is an engaging medium that can be used in many different ways: from simple animations that explain how something works or what your company does, to more complex marketing campaigns where you want the viewer to feel like they’re part of the story being told through animation.

One company that excels in this field is Standby Productions. Their expertise in creating captivating animated videos can be a game-changer for your marketing strategy.

The versatility of animated video allows it to be used in so many different ways – whether as part of an online marketing strategy with Standby Productions or as part of an offline event such as trade shows and conferences – so there’s no one way or style that’s better than another! It’s all about finding what works best for your brand and audience.

How animated videos enhance engagement

Animated videos are, by nature, more engaging than other forms of content. This is because they capture your audience’s attention and convey your message in a way that’s easy to understand.

To demonstrate this point, let’s look at some statistics:

A survey conducted by Animoto found that animated videos have higher completion rates than traditional slideshows (76% vs 66%). This means viewers are more likely to watch an entire animated video than they would be if it were just text or images.
According to Wistia, 90% of people who watch an explainer video will recommend it to others and 86% will visit the website again within 14 days!
Animated explainer videos also tend to be shared more often on social media; according to Socialbakers, posts containing animated explainer videos receive 60 times more shares than those without them!

Customization of animated videos to align with brand identity

If you want to stand out in the crowded marketplace, you need to make sure that your animated video reflects the brand identity of your business. Your brand is what makes people remember and trust you, so it’s important to get this right.

If we look at examples of businesses that have successfully implemented animated videos into their marketing strategy and those who haven’t, we can see how important this aspect really is a successful example would be Red Bull who used an animated video as part of their campaign for the 2018 FIFA World Cup which was held in Russia. This campaign included both static images (which were stills from the animated) and gifs as well as a full length version of the short film itself on YouTube. The animated short was viewed more than 1 million times within 24 hours since its launch!

Examples of businesses benefiting from animated videos

If you’re not convinced that animated videos are right for your business, consider these examples of companies that have used them to great effect.

Explaining complex processes: In this example from the video production company Just A/V, an animated video helps explain the concept of “piggybacking” in a way that would be difficult with static diagrams or text alone.
Demonstrating product features: In this example from Shell Oil Company’s “Energy Horizons” campaign, an animated video shows how solar panels work under different conditions and could benefit anyone who owns one or is considering purchasing one for their home or business and even those who aren’t interested in going solar themselves can still appreciate how cool it looks!
Showing value propositions: This short clip from HubSpot shows how email marketing software can help businesses generate leads at scale by targeting specific audiences based on location-based data collected through web browsing activity (which happens automatically).

Versatility in marketing strategies

There are a lot of ways to get creative with animated videos. You can use them in emails, social media, and on your website. Animated videos can be used to promote products and services or events.

An email campaign is one of the best ways to reach out to customers because it’s personal and gives people time to digest what they’re reading before they respond or engage with the brand further. An animated video can be used as an introduction or summary at the beginning of an email campaign so that readers know exactly what they’re getting into before diving into all the content within each message.

Importance of visual representation for services

If you provide services, animated videos are an excellent way to represent your offerings. They can be used in a number of ways, including:

To explain the process of how your service works and why it’s valuable to clients
To share testimonials from happy customers who have used your services before (or even better, get them to record their own testimonials)
As an introduction video on your website or social media pages.

Integration of augmented reality and virtual reality in animated videos

Augmented reality and virtual reality are the future of marketing, and animated videos are an excellent way to integrate these technologies into your business. As more brands adopt AR/VR technology, you must stay ahead of the curve by incorporating it into your campaigns.

AR/VR can be used for a variety of purposes:

To enhance customer experience by providing additional information about products or services (e.g., showing how something works)
To engage customers with your brand by letting them interact directly with its representatives (e.g., virtual salespeople)
To educate customers about new products or services before they buy from you

Conclusively, animated videos are a great way to engage audiences and convert leads. You can use them to showcase your brand, promote services or products and even educate customers about new features. The benefits of using animated videos in business are numerous, but one thing is for sure: they work!