Pushwoosh: Customer Engagement Based on User Behavior

Pushwoosh is a Сustomer Engagement Platform for apps and mobile-first businesses seeking to optimize their user interactions through omnichannel communication. Originally established as a pioneer in push notifications, Pushwoosh has evolved to excel in user engagement across multiple channels. The platform provides tailor-made solutions for various industries, including media, lifestyle, e-commerce, gaming, and fintech & banking.

Lifecycle user engagement with omnichannel strategies

Pushwoosh offers a set of essential messaging channels: push notifications, in-app messages, emails, SMS, and WhatsApp. With Pushwoosh, you can integrate these channels into a single omnichannel system while consolidating all trigger event data within Pushwoosh’s customer data platform.

This way, for example, an e-commerce app may detect users who’ve recently installed the app and initiate a series of in-app messages to guide them through the app’s features. Once a user has created their account, the app can start sending promotional offers via push notifications and order information via email. If there is a need to reach the user via WhatsApp, that can be done with Pushwoosh too.

Pushwoosh Customer Journey Builder

Just like the seamless flow described above, you can create any user scenario in Pushwoosh Customer Journey Builder, a campaign planning and automation tool with a visual canvas:

Beyond messaging channels and trigger events, Pushwoosh Customer Journey Builder integrates all key elements to shape user journeys, for example, timing criteria. The Time Delay feature allows you to specify the exact moment of message delivery. For example, you can:

Set a specific waiting period that users will experience before progressing to the next phase of your campaign;
Schedule a message for a precise moment in the future;
Synchronize delivery with details in an individual user’s profile, for example, upcoming appointments.

With Pushwoosh Customer Journey Builder, marketers can automate recurring scheduled campaigns. Once the campaign is set up, it can run independently, eliminating the need for continuous manual intervention. This not only streamlines marketing efforts but also ensures that the messaging remains consistent and reliable.

Pushwoosh segmentation: reach precise audiences

Pushwoosh’s segmentation capabilities stand out, allowing businesses to achieve precise targeting:

Targeting based on user behavior or demographics: reach users based on their actions and demographics.
Geo-based targeting: send location-specific push notifications for local events, deals, or services.
Predictive segments: integrate analytics tools to target segments predicted to be most responsive.
RFM segmentation: improve customer lifetime value, increase conversions, and track monetary metrics.

These segmentation strategies ensure businesses consistently reach the right audience with the right message, driving engagement and conversions.

Personalized communication for a human touch

Pushwoosh Customer Journey Builder empowers businesses to create automated, personalized customer interactions across various touchpoints. By using dynamic content they can tailor messages based on collected user data. Businesses can address customers by name, reference their preferred products, or customize offers to their interests, ensuring each message is a unique and personal interaction.

Optimize your campaigns using data

Accessing detailed analytics and reports within Pushwoosh is integral to refining campaigns and making data-driven decisions. You can track campaign performance, measure user engagement, and gain insights to continuously optimize your messaging strategy.

Refine campaigns through experimentation

Pushwoosh’s A/B/n testing allows marketers to experiment with various possibilities. From comparing push notification variations to extending testing across in-app messages, SMS, and emails, businesses can optimize performance across diverse communication channels. Testing multiple elements within customer journeys identifies the most effective combination for messaging strategies.

Industry use cases: leveraging Pushwoosh across sectors

Pushwoosh tailors solutions for businesses across diverse sectors, empowering enterprises to establish meaningful connections with their audience. Explore examples illustrating how businesses can harness Pushwoosh’s unique capabilities to achieve specific objectives.

E-commerce

Abandoned cart recovery: utilize Pushwoosh to automatically send reminders to users who abandoned their shopping carts.
Flash sales and discounts: promote flash sales, exclusive discounts, and limited-time offers through Pushwoosh, driving immediate sales and revenue growth.

Gaming

In-game events: inform players about in-game events, special challenges, and rewards, enhancing player engagement and retention.
Updates and patch notes: send push notifications with game updates, patch notes, and bug fixes to keep players informed and engaged.

Media

Breaking news alerts: deliver breaking news updates to app users, ensuring they are always well-informed.
New content releases: notify subscribers about the release of new articles, videos, or podcasts, increasing audience engagement.

Subscription-based apps

Subscription renewal reminders: send push notifications to remind users of upcoming renewals or offer exclusive incentives to encourage them to extend their subscriptions.
Personalized content recommendations: analyze user behavior to deliver tailored content suggestions, boosting user satisfaction and retention.

Mobile and delivery

Real-time tracking: utilize Pushwoosh to provide real-time order tracking and delivery updates, enhancing the customer experience.
Promotions and discounts: send promotions to app users who order frequently or during peak hours, boosting order frequency and revenue.

Fintech and banking

Transaction alerts: send transaction alerts, helping users stay on top of their finances and detect any suspicious activity.
Personalized financial insights: provide personalized financial insights and investment tips based on user profiles and transaction history, fostering customer loyalty.

Travel

Travel updates and itinerary reminders: utilize Pushwoosh to keep travelers informed about their trip, sending real-time updates on flight changes, hotel check-in times, and itinerary reminders, enhancing the overall travel experience.
Special offers and destination insights: use Pushwoosh to send personalized promotions and destination insights, enhancing the overall travel experience and driving bookings.

Education

Announcements and course updates: leverage Pushwoosh to deliver important announcements, course updates, and assignment reminders to students, ensuring they stay informed and engaged with their studies.
Personalized learning recommendations: recommend personalized learning paths, course materials, and resources based on individual student progress, enhancing the overall learning experience and retention rates.

Pushwoosh: powerful capabilities, user-friendly experience

Pushwoosh offers robust yet user-friendly tools that are quick to learn and have minimal impact on your team’s workload. The seamless integration and intuitive user interface make navigating Pushwoosh’s tools a breeze. Marketers can fully utilize the platform’s capabilities without the need for technical expertise.