Do you know how to craft an engaging product description that drives sales and helps in generating revenue? 

If not, don’t worry as we are here to help you out. It is not difficult to write an engaging product description. There are, however, some important tips and tricks that can make it shine and stand out from your competitors. 

In this post, we are going to discuss them comprehensively. So, without further ado, let’s get into it. 

5 Tips for writing a good product description

Here are 5 key strategies that help you write compelling product descriptions that drive sales.

1. Understand Your Ideal Customers

Understanding your targeted customers is the first and most important thing you need to do. Imagine if you are talking to your ideal customer, you can clearly explain how a specific product is best for them. On the other side, if you are not sure of your audience, how can you convince them to buy your product? 

To understand your ideal customers, imagine yourself in their place, conduct a survey, and make buyer personas. This will help you know their pain points and interests which is crucial before you start describing your product.

Doing all of this will in turn help you craft compelling marketing content that fulfills the needs and urges of your audience and compels them to buy the product. 

2. Focus on the benefits of your product

When you advertise, it isn’t promoting the product itself, well, it is, but it’s basically promoting the benefits that buyers can receive from it. Whenever you sit to write a product copy, keep this in mind. A good product description is one that portrays the features of the product as its benefits. Do you know why?

The simple and best answer is that features are the technical specs of your product while the benefits can tap into the emotional state of the buyers. Features tell the details of your product, while benefits are actual advantages that people can receive. When you explain how your product can make their life easy, it creates a powerful connection that drives sales. 

3. It Should Be Short and Engaging

No one is going to read lengthy and detailed product copies, which can ultimately result in no sales. Therefore, it is necessary to craft them concisely.

Do you know why a concise product copy drives more sales? Here are the reasons:

• Short sentences are easy for the readers to understand.
• To-the-point sentences can help readers understand the description quickly. 
• People prefer reading concise and brief content because they know it won’t take much of their time.

That being said, if you have already written a long product copy, it is recommended that you make it concise. One way to do that is by summarizing. You can do it manually or by using an online summarizer. While manual summarizing can take some time as compared to using a tool, its accuracy can be a bit higher as well. So, you can choose which way you want to take when it comes to this. 

4. Incorporate Storytelling in Your Product Description

One of the best practices to tap into the emotions of your customers is by incorporating a bit of storytelling in your product copy. However, it does not mean that you write a whole description like a story. It is equally important to enlist the benefits and features in a product description in a nice way. 

In case you feel stuck on what type of story elements you can add to your descriptions, here are a few:

• Talk about how your product is created. 
• Is your product somehow different than the competition?
• How can it be beneficial for your customers?

This kind of description hits your customers’ emotions, and you can convince them to buy your product. 

5. Write How Your Product Is Different from Others

Understand product copies of your competitors and write how your product is different from their product. Write the core benefits of your product that set it apart from others.

Highlight the unique selling propositions (USPs) of your product that make it stand out. For instance, if you are selling a ceiling fan, you can tell buyers that your product is made of sustainable material and has a lifetime warranty.

6. Use Easy Words in Your Product Copy

Easy words help readers understand the product description within a short time.  It doesn’t mean to use very simple and emotionless words. Rather, use words that we normally use in communication, like you can use the word “refresh” instead of “rejuvenate”.

If you’ve got an already written product description on your hand that has complex wording, it would be better if you reword it. You can do it manually or by using a rewording tool. The choice is yours. Manually doing it can take some time, but the accuracy might be more. If you don’t have the time, you can opt for the automated method.

Conclusion

To drive sales, it is crucial to write an effective, concise, and attention-capturing product description. By understanding your ideal customer, focusing on its unique benefits, keeping it short and readable, incorporating storytelling, and using simple words, you can craft a compelling product copy.