5 Tips for Choosing the Best Images for Your Landing Page

IT Outsourcing

5 Tips for Choosing the Best Images for Your Landing Page

Your landing page is the first impression you make on potential customers, and like any first impression, it’s crucial to get it right. Your images are the first thing that catches the eye of your audience, so it’s important to select ones that not only look good but also convey your brand’s message and values.

But with millions of images at your fingertips, how do you choose the best ones for your landing page? Don’t worry; we’ve got you covered. In this article, we’re going to reveal 5 top tips for choosing images that will capture your audience’s attention, tell your brand story, and ultimately drive conversions. So, if you want to create a landing page that stands out from the crowd, keep reading! 

How to select images for a landing page of your dream: Top 5 tips 

Illustrations are a significant part of your landing page. If you use them incorrectly, you will immediately see how quickly the conversion drops. Your potential buyers first see visual components and then move on to the text. Consequently, when choosing a picture for your landing page, be sure to consider the following parameters. So, your landing page image should:

Grab attention

Attention is the currency of the internet, and your landing page images are the key to capturing it. You have mere seconds to make an impact and convince visitors to stay on your page. So, selecting images that grab attention and spark interest is critical.

Ask yourself, would you stop scrolling if you saw the images on your landing page? If the answer is no, it’s time to take action. Don’t settle for mediocre images. Instead, use an animated logo maker to ensure your visuals are perfectly sized and optimized for your landing page.

Use an image that can evoke a positive response, such as a photo of a happy person. By appealing to the emotional perception of potential customers, you can be sure that they will accurately grasp the meaning of the message contained in the image and unconsciously respond to it. Make them feel better and worthy. They will be imbued with trust in you. 

Be of high quality and contrast with the text

The main rule of a successful landing page is that all images that you use for landings must be of the highest quality. The low-res photos you get on Google won’t work for you. Your selfie taken on the front camera of the phone that you like so much will not work either. Such pictures will immediately demonstrate to a potential client your frivolous and irresponsible attitude towards business. 

You also need to take into account how the landing text will look together with your image. Will it help the visitor make a purchase or order a service? Hence, the text should not blend in or be lost in the background of your image. 

Use photos of real people

Your potential customers are primarily interested in how they benefit from your offer. They are not interested in your company. The buyer is only interested in themselves. It is this factor that you need to use when choosing pictures that can increase conversion. 

For example, the Airbnb accommodation search service uses images of real people who are part of the target audience of the product. These photographs correspond to the idea of ​​the marketing campaign. A similar effect of involvement is achieved through properly selected photos on your landing page. 

Humanize your business

You can quickly increase the conversion of your landing page. Add photos of your team and company owners on the page. Visitors will pay much more attention to a commercial offer from a company that openly demonstrates who exactly creates the product or service. 

This also helps to recreate the classic face-to-face scheme of communication between the seller and the buyer. Moreover, the use of a photo of the founder of the company on the landing page accompanied by a brief history of the brand helps to establish trust. 

Use photos from paid photo stocks 

Many users can distinguish a photo taken from a free photo bank at first glance. If you use such illustrations, expect your visitors to treat you with distrust. A great way to scare off all users is to post low-resolution photos, distorted images, etc. To increase conversion through an image, you need to spend some money and buy an original author’s work that no one else has. You can use such paid resources as Shutterstock or iStockphoto


Choosing great and appealing photos for your landing page will directly influence your customer`s first impression of your goods and services. So, you have the list of expert recommendations on choosing the most enhancing photos for placing on the landing page of your website. Please, use them to attract more new clients and boost your income.